Video content has become a powerful tool in the workplace for connecting teams, sharing critical updates, and fostering a sense of alignment within organisations. Internal communications videos are emerging as a preferred medium for disseminating information effectively, bridging the gap between departments and geographic locations, and engaging employees at a deeper level. This article explores the value of using video for internal communications, how to approach its production, and ways to gauge its impact.
Benefits of Video in Internal Communications
Using video for internal communications carries a number of advantages that text or email cannot replicate. A well-crafted video grabs the audience’s attention immediately and delivers messages in a visually dynamic and engaging format. Employees are more likely to retain information presented through video as it combines audio and visual learning elements effectively.
Additionally, internal communications video production is a great medium for demonstrating transparency and humanising leadership. A video from a company executive delivering a personal message often feels more authentic and relatable compared to an email. This approach helps employees feel more connected to their organisation’s leadership and goals.
Video also allows for consistent messaging across the company. Different locations or teams may interpret traditional communications differently, but video maintains clarity, keeping everyone on the same page. Finally, with hybrid and remote working models on the rise, video enables organisations to communicate efficiently across decentralised teams, tackling challenges like miscommunication or disengagement.
Planning Your Video Production
Producing an effective internal communications video requires a clear strategy from the outset. To begin, establish the purpose of the video. Is it to inform employees about a new initiative, motivate them, or train them in specific processes? Clear goals will guide the direction of your project and keep it focused.
Next, identify your target audience. Consider their preferences, roles, and needs within the organisation. A training video for new hires, for instance, will differ significantly from an update designed for department heads.
Crafting a concise and compelling script is critical. The message should be well-structured, avoiding unnecessary jargon or overly complex language. Time is a precious resource in any organisation, so brevity is key.
Deciding on the technical requirements, such as whether you’ll shoot the video in-house or collaborate with professionals, is also a vital step. The choice of equipment, locations, and production style will impact the video’s final look and feel.
Production Tips
High production quality matters, even for internal content. Poor visuals or audio can detract from the intended message and cause disengagement. Using professional-grade equipment can greatly enhance the overall quality. However, if resources are limited, even smartphones paired with lapel microphones can produce satisfactory results when used thoughtfully.
Consistency in branding should not be overlooked. This includes using company colours, logos, and typefaces in the video to reinforce organisational identity. Subtitles are another key consideration, improving accessibility for employees who may have hearing impairments or work in locations where audio cannot always be played.
Avoid overloading videos with too much information. Focus on one central theme per video in order to keep the message clear and digestible. Break down larger topics into a series of videos if necessary to maintain viewer interest.
Experimenting with formats can also make a difference. Whether live action, animation, or motion graphics, the format should complement the message and keep it engaging.
Finally, don’t underestimate the power of genuine delivery. Whether it’s a CEO sharing updates or a subject matter expert conducting training, sincerity creates a stronger connection with the audience.
Leveraging Video in the Workplace
The power of video in internal communications cannot be understated. Its ability to enhance information delivery, humanise leaders, and foster a unified company culture makes it an invaluable asset. By carefully planning, producing with quality in mind, and measuring results diligently, organisations can make their internal communications more impactful than ever.
Now is the perfect opportunity to harness the versatility of video to strengthen your workplace. With well-crafted videos, you’ll make every message resonate.